The Nest

The Nest

The Greenwashing Trap (and How to Protect Your Peace as a Mom)

A gentle guide to spotting the marketing fluff, choosing what truly matters, and keeping sustainability simple.

Kali Kirkland's avatar
Kali Kirkland
Nov 26, 2025
∙ Paid

Hi friends,

When I first began choosing “cleaner” products for our home, I wanted to trust every label that promised eco-friendly, non-toxic, or all-natural. I remember standing in the store, baby strapped to my chest, reading ingredient lists while trying to keep nap time on schedule.

It felt like every brand claimed to be the greenest, safest, most “ear…

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